Frequently Asked Questions

Where are you based, and do you work with businesses remotely?

Yes. While the studio is based in Burton upon Trent, Staffordshire, the majority of projects are handled remotely via email, video call, and online file sharing. Clients are based across the UK.

What types of businesses do you typically work with?

The studio works primarily with B2B businesses, including companies in manufacturing, engineering, healthcare, education, telecoms, and professional services. Most clients are small to medium-sized businesses looking for professional design that reflects the quality of their work.How long does a logo design project take?

A typical logo design project takes two to four weeks from initial briefing to final delivery. This allows time for research, concept development, your feedback, and refinements. Rush projects can sometimes be accommodated — it's worth asking.

What design services do you offer?

Services include brand identity design, logo design, stationery, print design, brochures, marketing materials, exhibition graphics, and brand guidelines. If you're not sure whether your project fits, get in touch and we can talk it through.

How long does a typical project take?

Timescales vary depending on the scope of work. A logo or brand identity project typically takes between three and six weeks from briefing to final delivery. Print and marketing projects are often quicker. Timescales are agreed at the start of each project.

What's your design process?

Every project begins with a briefing conversation to understand your business, your audience, and your goals. From there, the studio develops initial design concepts, refines them based on your feedback, and delivers final artwork in the formats you need. The process is collaborative and straightforward, with no unnecessary jargon.

How much does a logo cost?

A very popular question.
Logo prices vary from £900 to £2000. A quote is given first.
Do you need a logo for a startup with a single decision-maker?
Is your business multinational with a board of directors?
As a rule, for businesses with one decision-maker, take a look at the logo packages page for costs.

An experienced logo designer doesn’t just bash out a logo. It takes many years of experience, coupled with research, to design logos that will work.

In reality, a logo shouldn’t be redesigned very often. This will confuse your market. It should be refreshed as and when there is a significant change in a business to warrant it, think around seven years. I do often redesign logos at the three-year mark, but that is usually because they were so wrong in the first place.

What file formats will I receive for my logo?

You'll receive your logo in all the formats you'll need — including vector files (AI, EPS, SVG) for print and large-format use, plus PNG and JPEG files for digital use. Because the copyright transfers to you on completion of payment, those files are yours to use however you need.

What's the difference between a logo and a brand identity?

A logo is a single mark — a symbol, wordmark, or combination of both that represents your business. A brand identity is the full system built around it: the colour palette, typography, imagery style, tone of voice, and guidelines that ensure everything your business produces looks and feels consistent. Seventy Three Design offers both, from a single logo through to a complete brand toolkit.

How long has the studio been running?

Seventy Three Design Limited has been operating for over 23 years. Vicki Lovegrove founded the studio and has led every project personally throughout that time; there's no handoff to junior designers or outsourced work.

I can’t see any websites on your site.
Do you design websites?

No, I don’t. I do work with some great developers, who I can introduce you to, and if they need any graphical elements, then I work with them.

If I need to get something printed, can you help with that?

Print is my thing. I can buy in your print if I have done the brochure design, leaflet design, exhibition stand design. I know some great printers, and because I have a long-standing relationship with them, I can get a great quality print at affordable prices.

Who owns the copyright to my logo?

The ownership of creative copyright belongs to the creator unless they sign it over to the client; this is what I do. I have no interest in holding onto your copyright and leasing you the logo; once paid for in full, the logo design belongs to you, the client then you can register that design should you wish to (I know some legal people who can do this for you).

Should you decide to end the project part-way through, the copyright is retained by me. Full terms and conditions are available.

For more information about Intellectual Property Rights click here

I will need some photography for my brochure, can you do that?

Again, I know some very talented photographers, I can hire one for you. Each photographer has their specialty, I will point you in the right direction.

Do you use Canva? Can you teach me to use it?

No, I don’t use Canva, primarily. I use professional tools to design my graphics. I can supply those for you to use in your Canva app should you need to. I don’t teach Canva; I don’t rate it as a tool.

The company down the road/online will do me a logo for £50; why aren’t you that cheap?

It sounds like a steal; why don’t you try them?
I have been designing for over 30 years. Even if it did only take me an hour to design a logo (with the proper research, it will take much longer), you are paying for my experience and professionalism, not the time it takes to push a mouse around.

Will you teach me to become a graphic designer?

No, colleges are the best place to do this. There are no shortcuts to becoming a designer. Learning to become a designer takes time and experience. College gives you the time and support to experiment and hone your skills. Being a graphic designer is a lot more than using a bit of software and making things look good.

Is graphic design easy, and can I do it?

As with all things, it’s not hard; you have to ask yourself how much you earn an hour, and whether you want to spend that time doing your own graphic design. Chances are, you are earning quite a bit, so outsourcing your graphic design to a specialist is more cost-effective. I can rewire a plug socket, but I’m not an electrician, so it's probably best to avoid it after I've touched it.

If you can’t find the answer to your question…