What is the point of working with a professional creative, when you can probably cobble a lot of stuff together yourself? Good question. The difference is huge. Creatives across all creative disciplines are experienced, they know what works and it can be the difference between attracting or repelling future clients.

Worth the risk? Only you can decide that. I would say not. I love taking photos, but I’m not a photographer, so even though I am creative I know my discipline and I will use photographers for my own business. It just makes sense.

So how can creatives help you?

• They can make sure you are seen (photography)

• They ensure you are heard (podcast producers)

• They make you the one to watch (videographers)

• They raise your company head and shoulders above your competition (graphic design)

• They find words when you can not (copywriters)

• They help you tell your story (animators)

Creativity is not an unnecessary expense, it is an investment.

Still struggling to see how you can use the creative industries in your business? Then we should chat.