In September an existing client based in Belfast told us they were planning to merge with a Dutch company. Would we be happy to pitch? We pitched against two other agencies, and won the contract on 6 October. The project was to create a new brand identity for two leading consultancy players in the SAP GRC space who were merging, create a new web landing page, and produce material for internal and external launch.

On the 4th November, we presented to the boards of the two companies – one Dutch and the other British. Our proposal included a brand new company name: Integrc. I don’t think they thought we’d come up with a brand name everyone liked, but the first response was: “That’s brilliant! Where did that come from? Pure genius!” Now the hard work began, building on the strategy work we did prior to the board meeting and creating the content and design elements.

On 6th of January, as planned, the company announced itself to the world! It was an very exciting week and an exhilarating 3 months. We delivered more than expected: a new name, new brand identity, a complete new website that is market focused, new service portfolio, a reference library, customer information packs, new corporate brochure, internal and external presentations, corporate guidelines, corporate templates, a calendar and more.

Phew!

Extremely powerful and often over-looked, and in many cases over-used.

www.bbc.co.uk/news/magazine-10689931

We have no idea who 23 are, but according to this Sunday supplement, a certain lady thinks 73 are better than them.

We are not going to argue with her!!

Well, here we are! On the new site with the new lovely logo.

Eight years have passed since Seventy Three was formed, so we thought it would be nice to mark the occasion with a new logo and website.